Google is going mobile, are you ready?

October 19, 2016
Dallin

mobile-is-coming

Ready or not Google is going mobile. "Google's desktop search could be out of date compared to mobile results soon, within months" you can read more of the Guardian's article here at theguardian.com.

There has been much talk about the day when Google will give more ranking signal to mobile than to desktop. Well, that day has arrived.

So what does this mean for you? Well, if you and your competitor's websites were tied on all other aspects of SEO, the website that was mobile optimized (or better mobile optimized) would out rank the other in search results.

I visited google.com on my desktop the other day and I knew something about Google's page looked different. It took me a minute, but then I realized that the page looked like it does on my iPhone.

So it appears that Google is already testing out having the desktop google.com search page look identical to how it looks on mobile phones. This just shows us were things are headed in over in Googleland.

google-going-mobile

So what does "responsive" mean? Responsive means your website design and elements will resize and adapt to fit the range of differently sized devices visitors will be using.  For example, images, text, video and other elements on your website will be legible and easy to use on any device.

Is my website responsive? Don't worry, it's easy to find out. First go look at it yourself on your phone or other mobile device. You should not have to pinch or zoom to read and click on button or links. You can always check out this blog post and the rest of our ChaseBros.com website to see what I am talking about. If it's responsive, it will look great on both your phone and your desktop.

Great tools for checking your website's responsiveness. There are lots of great tools out there for this. The two FREE ones below are some of our favorites. These are also great for checking how your website will look on the many different screen resolutions.

Responsinator's responsive testing tool

responsinator
Click to try it out

StuioPress's responsive testing tool

studiopress
Click to try it out



So what do I do if my website isn't responsive, or needs it's responsiveness improved? Well, it depends on how your website is built. If it uses a CMS (content management system) like WordPress, then it can be as simple as activating a new theme that is "responsive". Something to consider is how your website's page content will handle a responsive framework. Even if the "container" of your website is responsive, the rest of your website's page content will need to also be able to adapt and look nice when resized.

If you are coming from an older method, or a non CMS website, then the process may be a little more involved. But it is necessary, especially now that it will affect your website Google search results and SEO.

Another thing to consider is that this gives you a great reason to give your website an update and refresh.

There are many other things that will affect your website's ability to show up as often as possible in Google's search results. Make sure to check out our blog regularly. We will be posting more info on SEO, local SEO and how to improve and keep your website showing up in Google search results.

Feel free to comment or contact us with any questions you have.

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