[intense_spacer type="inline"]Color affect conversion more that we might think. Below are some fun statistics.
- 92% of People say the visual dimension is the #1 influencing factor affecting purchasing decisions.
- People make a subconscious decision about your product within 90 seconds and up 9o% of that is based on color.
- 2/3 of Consumers will only buy an Appliance in their perfect color.
- Magazine readers recognize full-color ads 26% more often than black-and-white ads.
- Performable changed the color of their CTA(call to action) buttons from Green to Red, resulting in a 21% increase in conversion.
- In an experiment, HEINZ changed their KETCHUP color from RED to GREEN. They sold over 10 million bottles in the first 7 months resulting in $23 million in
sales. At that time, it was the highest sales increase in the brand’s history. - Men and Women's color preferences. Men prefer blue, black and green. While Women prefer blue, purple and green. See the graphic below for more details on this one.
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